Google Ads Search Certification
Demonstrate your mastery of building and optimizing Google Search campaigns.
Demonstrate your mastery of building and optimizing Google Search campaigns.
Discover why achieving success in awareness campaigns means reaching the right audience with the right frequency based on forecasted metrics and plan using Google Ads Reach Planner.
Grow your business with AI-powered Shopping ads that place your products in front of millions of online shoppers searching for what you offer.
Master the fundamentals of using Google Display to deliver effective display advertising for your business.
Master the fundamentals of creating a Google Display ads campaign to meet specific marketing objectives.
Create and optimize AI-powered Search campaign targeting, bidding, and assets to achieve marketing goals.
Learn how to create and customize Google Search campaigns to help grow your business by getting your ads in front of more customers looking for what you offer.
Identify valuable best practices in Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business.
Earn a AI-Powered Shopping ads Certification by demonstrating your ability to connect products with shoppers across their purchase journey. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
Grow your business with AI-powered Shopping ads that place your products in front of millions of online shoppers searching for what you offer.
If your marketing objective is to increase apps growth, take this intermediate collection of modules build a competitive solution and measure the impact.
Earn a Google Ads - Measurement Certification by demonstrating your ability to measure and optimize Google Ads campaign performance. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
Understand the value of Google’s AI solutions and build confidence in implementing and optimizing them within a marketing strategy.
Earn a Google Ads AI-Powered Performance Ads Certification by demonstrating your mastery of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. Prepare for the certification by completing the diagnostic assessment, or...
Earn a Google Ads Apps Certification by demonstrating your ability to create and optimize App campaigns to meet specific marketing objectives. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
Creative is the largest driver of video campaign effectiveness. Learn how to make effective YouTube video ads for any marketing objective, discover video creative tools and resources available to you, boost creative performance with experimentation, and explore creative experimentation opportunities.
Earn a Google Ads Video Certification by demonstrating your ability to get results from YouTube and Google Video advertising solutions. Get certified by passing the assessment.
Learn the foundations of creating and managing Video campaigns in Google Ads that align to your awareness, consideration, and action goals.
Connect with your audience, reach potential customers along the entire purchase journey and meet your marketing objectives with the YouTube and Google Video ad solutions.
Learn the benefits of incrementality, how it differs from other types of experimentation, the methodology, and Google's incrementality tools.
Earn a Google Ads Creative Certification by demonstrating your ability to make effective ads for Video, Display, App, and Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
Earn a Grow Offline Sales Certification by demonstrating your ability to connect products and services with shoppers across their purchase journey. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
Earn a Google Ads Display Certification by demonstrating your ability to deliver effective display advertising to meet specific marketing objectives. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
Prepare for the offline sales conversation, build a competitive solution, and use tools to measure the impact.