Skip to main content
This site uses cookies to provide you with a greater user experience. By using Exceed LMS, you accept our use of cookies.
Google
Google Ads
Google for Education
Google Marketing Platform
Google Analytics
Grow with Google Career Readiness Program
All Topics

All Activities

39 results returned

  • Measure the Full Value with Attribution

    As expectations for privacy grow and the technology/regulatory landscape shifts, a reliable measurement and attribution solution will help connect the dots and model conversions that can’t be observed. Find out how data-driven attribution can help.

    • Path
    • Duration 1.2h
    • Rating 4.6
    • Intermediate

  • Achieve Your Goals with Performance Max

    Keep your marketing objectives at the center of Google Ads campaigns with Performance Max. Use this fully automated campaign type to simply optimize performance and how to reach potential customers across Google properties.

    • Path
    • Duration 41m
    • Rating 4.7
    • Beginner

  • Privacy Resource Hub

    Google has and continues to develop privacy solutions to better support marketers during market changes Here is a compilation of resources for you to use to help navigate changes and solutions related to privacy.

    • Path
    • Duration 1.6h
    • Rating 4.6
    • Intermediate

  • Achieve Tagging Excellence

    Learn how effective tagging can improve your ad measurement, and discover which Google tagging solution is best for your business.

    • Path
    • Duration 43m
    • Rating 4.7
    • Beginner

  • Drive growth with mobile experience

    Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices for how to make the mobile experience fast, seamless, and personalized.

    • Path
    • Duration 59m
    • Rating 4.7
    • Beginner

  • Explore the Value of Discovery Ads

    Discovery ads help you reach up to 3 billion people looking for inspiration across their personalized feeds on YouTube, Discover, and Gmail. Put your products in front of new audiences as they explore their interests — no search query needed.

    • Path
    • Duration 1.1h
    • Rating 4.8
    • Beginner

  • Measure the Full Value of Google Display Ads

    Display ads not only drive direct purchase actions; they can attract a person’s interest in your brand, and influence purchase intent, even if the person doesn't click on your ad. Learn how to measure the true effectiveness of your Google...

    • Path
    • Duration 40m
    • Rating 4.7
    • Intermediate

  • Take Steps to Measure Display’s Full Value

    Navigate the Google Ads interface and Google Analytics to measure the full value of Display. After completing this foundational Google Display ads learning path, you'll be able to: Summarize the importance of analyzing both click-through and view-through conversion performance in...

    • Path
    • Duration 40m
    • Rating 4.7
    • Intermediate